Richbeam

Service Colocation, midibus®/CDN
SectorEnterprise

Richbeam, operating a customized mobile marketing platform, chose KINX’s IDC and CDN in order to expand their business portfolio of IT services.

#costreduction #reliableserviceoperation

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Introduction

01

Going Beyond the Restaurant Chain Business to Operate Customized Mobile Marketing Platform

Richbeam is a company that has been gaining prominence in the food and beverage (F&B) industry with the operating and managing of the famous restaurant chain, Pizza-nara Chicken-gongju for more than a decade. Richbeam is currently endeavoring to pioneer a new market by operating IT services such as Mel-chi TV, a customized mobile marketing medium that allows anyone to show advertisement videos according to the desired time and purpose, in addition to Mel-chi Shopping, an online shopping mall site.

Background

02

Searched for Ideal Partner in Business Migration from the F&B Industry to the IT Service Industry

Richbeam was looking for a way to expand its business portfolio beyond the F&B business and advance into the IT service industry. However, they judged that it would take a lot of money and manpower to enter the IT service industry where business success was not certain.

In order to raise the probability of gaining success amidst such uncertainties, Richbeam established the roadmap to start its IT services via Mel-chi TV and Mel-chi Shopping, while reducing costs and labor even by just a little, and they began looking for a partner who could make this feasible.

What did KINX do?

03

Proposed Server Hosting, Add-On Services and Web/Mobile Transmission Service for Effective IT Service Operation

To help the company open new horizons, KINX proposed server hosting, security and monitoring service, and web/mobile transmission service.

At KINX, we provide differentiated server hosting service, as Korea’s one and only L2-based IX (Internet eXchange) operator equipped with ultra-high-speed lines that are directly interconnected with major ISPs at home and abroad. This ensures an excellent IDC environment that is optimized for servers. Also, by providing various add-on services related to security monitoring and management, KINX is capable of providing an environment where customers can operate IT services without any manpower for computing.

KINX CDN web/mobile delivery service, on the other hand, is a service that stores the content from the origin server on an edge server as a means to improve web performance. Using a caching technology, the temporarily stored data are transmitted, and this helps reduce network failures and response time even during sudden traffic increases. Caching service, in particular, is used to ensure service reliability for online shopping mall sites with numerous images, and portals, search engines and game sites with large amounts of content and users.

View Details about ‘Colocation- Colocation/Hosting’

View Details about ‘CDN(Web/App Content Delivery)’

Effect

04

Stable Operation of New Services Incl. Mel-chi TV and Mel-chi Shopping and Cost Reduction Effect

Through our server hosting and add-on services as well as the CDN web/mobile transmission service, Richbeam was able to operate its new services such as Mel-chi TV and Mel-chi Shopping with excellent reliability, while reducing the operating and labor costs of managing the computer room. The server hosting and add-on services related to operation resulted in a marked decrease in the computer room operation personnel and management costs, and the CDN web/mobile services facilitated advertisement video and image file transfers to provide fast and reliable services to users.